Dua Lipa
Hallucinate
Client: Dua Lipa
Video Commisioner: Caroline Clayton
Direction: Lisha Tan
Hallucinate
Client: Dua Lipa
Video Commisioner: Caroline Clayton
Direction: Lisha Tan
Dua Lipa approached us with the concept of creating a 2D animated world inspired by the ‘70s disco heyday; the wacky characters, different rooms, diverse color palettes and a sense of never knowing which direction the psychedelic journey will take you on.
We wanted the video to feel like you are on a rollercoaster with a sense of constant forward-motion. There is the tingle of anticipation in the beginning, then multiple ups and downs, before you burst out at the end, triumphant. The project also took place throughout global lockdown, which added a creative challenge. To make sure each section felt authentic, we incorporated true-to-life details such as her dream scenario of hanging out in a flower field and dancing with her pet pygmy goats, through to falling into her genuine nightmare... clowns. The attention to detail was crucial.
We wanted the video to feel like you are on a rollercoaster with a sense of constant forward-motion. There is the tingle of anticipation in the beginning, then multiple ups and downs, before you burst out at the end, triumphant. The project also took place throughout global lockdown, which added a creative challenge. To make sure each section felt authentic, we incorporated true-to-life details such as her dream scenario of hanging out in a flower field and dancing with her pet pygmy goats, through to falling into her genuine nightmare... clowns. The attention to detail was crucial.
Inspired by the disco aesthetic of Studio 54 in the ‘70s and cartoons from multiple iconic eras, the end result is a psychedelic animation extravaganza. 'Hallucinate' has since racked up over 9.4 million views on Dua Lipa’s YouTube channel.