A track off JAY-Z’s hotly anticipated visual album, 4:44.

Jay Z           
“The Story of OJ”
Production Company: Roc Nation
Director: Mark Romanek via
Annonymous Content

JAY-Z’s concept for the piece draws on the stylistic conventions of theatrical cartoons from the 1930s-40s and highlights the many prejudices and stereotypes of the era. Our artists realized JAY-Z’s vision using a combination of hand-drawn cel animation, computer graphics and painted backgrounds, collaborating with Titmouse to animate the original characters.