https://whatsupnothingmuch.com whatsupnotmuch Tue, 07 Sep 2021 18:34:11 +0000 https://whatsupnothingmuch.com en https://whatsupnothingmuch.com/RK-Films-Production-Logo Wed, 02 Dec 2020 04:58:45 +0000 whatsupnotmuch https://whatsupnothingmuch.com/RK-Films-Production-Logo Studio logo sequence for RK Films. Drawing inspiration from the early 1960’s, we developed a stylized, painted look as a call back to the art & cinema of that era. A number of elements throughout are a nod to the studio’s origins, such as the film-strip train speeding by at the start of the sequence.  Production Logo           RK FilmsDirector: Ilya V. Abulkhanov https://whatsupnothingmuch.com/Dua-Lipa-Hallucinate Wed, 02 Dec 2020 04:34:52 +0000 whatsupnotmuch https://whatsupnothingmuch.com/Dua-Lipa-Hallucinate Dua Lipa             HallucinateClient: Dua Lipa Video Commisioner: Caroline ClaytonDirection: Lisha Tan Dua Lipa approached us with the concept of creating a 2D animated world inspired by the ‘70s disco heyday; the wacky characters, different rooms, diverse color palettes and a sense of never knowing which direction the psychedelic journey will take you on. We wanted the video to feel like you are on a rollercoaster with a sense of constant forward-motion. There is the tingle of anticipation in the beginning, then multiple ups and downs, before you burst out at the end, triumphant. The project also took place throughout global lockdown, which added a creative challenge. To make sure each section felt authentic, we incorporated true-to-life details such as her dream scenario of hanging out in a flower field and dancing with her pet pygmy goats, through to falling into her genuine nightmare... clowns. The attention to detail was crucial. Inspired by the disco aesthetic of Studio 54 in the ‘70s and cartoons from multiple iconic eras, the end result is a psychedelic animation extravaganza. 'Hallucinate' has since racked up over 9.4 million views on Dua Lipa’s YouTube channel. https://whatsupnothingmuch.com/Destiny-2-Beyond-Light-Reveal-Trailer Tue, 07 Jul 2020 00:53:36 +0000 whatsupnotmuch https://whatsupnothingmuch.com/Destiny-2-Beyond-Light-Reveal-Trailer The Mill collaborated with Bunige on an epic cinematic launch trailer series for ‘Destiny 2: Beyond Light’ Destiny 2: Beyond Light            Reveal TrailerClient: BungieDirector: Ilya V. Abulkhanov In the latest expansion of Destiny 2, a new power is born out of the ancient Pyramid Ship above Europa's frozen frontier, and a dark empire has risen beneath, united under the banner of the Fallen Kell of Darkness, Eramis. Players are invited to join their fellow Guardians and bring down the empire at any cost – even if it means wielding the Darkness itself. https://whatsupnothingmuch.com/NordicTrack-Train-Body-Mind Tue, 07 Sep 2021 17:17:16 +0000 whatsupnotmuch https://whatsupnothingmuch.com/NordicTrack-Train-Body-Mind NordicTrack            “Train Body & Mind”Director: Bowe King Client: Icon Fitness https://whatsupnothingmuch.com/Riot-Games-Valorant Tue, 07 Sep 2021 18:34:11 +0000 whatsupnotmuch https://whatsupnothingmuch.com/Riot-Games-Valorant Riot Games            “Valorant”Director: Carl Addy Client: Riot Games https://whatsupnothingmuch.com/Destiny-2-The-Witch-Queen-Reveal-Trailer Sat, 04 Sep 2021 02:48:21 +0000 whatsupnotmuch https://whatsupnothingmuch.com/Destiny-2-The-Witch-Queen-Reveal-Trailer The Mill collaborated with Bungie on an epic cinematic launch trailer series for ‘Destiny 2: The Witch Queen’ Destiny 2: The Witch Queen            Reveal TrailerClient: BungieDirector: Ilya V. Abulkhanov https://whatsupnothingmuch.com/Jay-Z-The-Story-of-OJ Mon, 25 May 2020 23:58:05 +0000 whatsupnotmuch https://whatsupnothingmuch.com/Jay-Z-The-Story-of-OJ A track off JAY-Z’s hotly anticipated visual album, 4:44. Jay Z            “The Story of OJ” Production Company: Roc Nation Director: Mark Romanek via Annonymous Content JAY-Z’s concept for the piece draws on the stylistic conventions of theatrical cartoons from the 1930s-40s and highlights the many prejudices and stereotypes of the era. Our artists realized JAY-Z’s vision using a combination of hand-drawn cel animation, computer graphics and painted backgrounds, collaborating with Titmouse to animate the original characters. https://whatsupnothingmuch.com/Apple-Meet-iPhone-X Mon, 25 May 2020 23:58:06 +0000 whatsupnotmuch https://whatsupnothingmuch.com/Apple-Meet-iPhone-X The iconic commercial reveal spot for the iPhone X showcasing a new brand identity, striking visual language and key product features for Apple’s 10 year anniversary phone. Apple            “Meet iPhone X” https://whatsupnothingmuch.com/True-Detective-3-Main-Title-Sequence Mon, 25 May 2020 23:58:07 +0000 whatsupnotmuch https://whatsupnothingmuch.com/True-Detective-3-Main-Title-Sequence Mill+ and Antibody collaborated with Nic Pizzolatto to create the opening title sequence for the long-awaited third season of HBO's ‘True Detective’. True Detective 3            Main Title Sequence Director: Patrick Clair https://whatsupnothingmuch.com/Quibi-Coming-to-a-Phone-Near-You Mon, 25 May 2020 23:58:07 +0000 whatsupnotmuch https://whatsupnothingmuch.com/Quibi-Coming-to-a-Phone-Near-You There is no greater evidence of weakness and inferiority than that of greed. The creative man gives much and desires little, while the bankrupt, decaying and diseased, needs every privilege and the world to succour him. Quibi            “Coming to a Phone Near You” Language: EnglishAgency: BBH Client: Quibi Director: Ilya V. Abulkhanov